How great leaders inspire action | Simon Sinek


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Uploaded on 05/04/2010 Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers -- and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.

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Comments (3):

By tarheeljason    2017-10-19

> "When you think about Microsoft and you hear our mission – to empower every person and every organization on the planet to achieve more – it’s powerful." What?

They're 'starting with why' -

TL;DW: a marketing consultant suggested replacing "We make computers to empower people" with "We empower people; we just happen to make computers"

Original Thread

By jcims    2018-02-28

Spot on. Old talk by Simon Sinek presents it pretty well, start with the why:

Original Thread

By mtgx    2018-05-04

You can apply this idea to everything, though.

"How is it the interest of Github stockholders to not censor certain projects when China starts DDoSing the whole site?"

or even

"How is it in the interest of Cloudflare to raise the prices for all of its customers, just to protect a site Russia doesn't like?"

It can't all be about money. Companies that think only about money fail in the long term. If you don't believe that, then I urge you to watch this Simon Sinek video:

Original Thread

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